Named after the Brythonic kingdom of post-Roman Britain, Rheged has the feel of an eco-friendly university campus, or the Dartford Town stadium. It’s all exposed steel, glass walls. The roof is made of grass and is the largest in Europe (who the hell measures these things?). The liberal use of timber and granite hewn from local quarries provides the finishing touches to this palace of discovery and wonderment.

Food is served in the restaurant, and there’s no slumming it with the great unwashed at a long cafeteria queue either. Rheged proudly boasts at-seat service; the food is roughly the same as that served at Westmorland’s Tebay services, but better. The chips are beer-battered slabs of fried potato and home-made pizzas that surpass anything Pizza Express have ever produced.